Aura Whitepaper
  • Aura: The Recognition Layer
    • Introduction to Aura
    • Aura Farming
      • AI-Powered Reputation Engine
      • Soulbound Badges
    • Credibility - Flex Your Aura
    • Cash - Rewards Flywheel
      • Lottery-Style Campaigns
  • $SHARDS
    • $SHARDS - The Proof-of-Activity Token
      • Utility Across the Aura Ecosystem
    • Token Distribution
    • Token Unlock Schedule
    • Token Emissions
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  1. Aura: The Recognition Layer
  2. Cash - Rewards Flywheel

Lottery-Style Campaigns

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Last updated 10 days ago

Aura campaigns are built to reward meaningful on-chain action.

How do campaigns work?

  1. Projects can launch targeted campaigns by allocating a prize pool that incentivizes users to complete specific on-chain tasks: staking, swapping, minting, or any verifiable interaction with their protocol. Each campaign follows a transparent and gamified reward structure:

  • 50% of the prize pool is awarded to a single grand prize winner

  • The remaining 50% is distributed among multiple secondary winners

  1. To participate, users must complete the campaign’s required on-chain actions and connect the wallet where those transactions occurred. Once verified through Aura, they can mint a campaign-specific Soulbound Badge using $SHARDS. This badge acts as a lottery ticket that gives them a chance to win from the campaign’s prize pool.

  2. At the end of the campaign period, winners are randomly selected and rewards are transferred.

This lottery-style model achieves two key outcomes:

  • For users: It offers access to outsized, high-upside rewards with a low cost of entry redefining on-chain participation as a gateway to USDT rewards.

  • For projects: It enables hyper-targeted, verifiable user acquisition based on actual on-chain behavior.

Aura gives users a chance to win big based on their on-chain credibility and enables projects to lower their acquisition cost.