Lottery-Style Campaigns
Aura campaigns are built to reward meaningful on-chain action.
How do campaigns work?
Projects can launch targeted campaigns by allocating a prize pool that incentivizes users to complete specific on-chain tasks: staking, swapping, minting, or any verifiable interaction with their protocol. Each campaign follows a transparent and gamified reward structure:
50% of the prize pool is awarded to a single grand prize winner
The remaining 50% is distributed among multiple secondary winners
To participate, users must complete the campaign’s required on-chain actions and connect the wallet where those transactions occurred. Once verified through Aura, they can mint a campaign-specific Soulbound Badge using $SHARDS. This badge acts as a lottery ticket that gives them a chance to win from the campaign’s prize pool.
At the end of the campaign period, winners are randomly selected and rewards are transferred.
This lottery-style model achieves two key outcomes:
For users: It offers access to outsized, high-upside rewards with a low cost of entry redefining on-chain participation as a gateway to USDT rewards.
For projects: It enables hyper-targeted, verifiable user acquisition based on actual on-chain behavior.
Aura gives users a chance to win big based on their on-chain credibility and enables projects to lower their acquisition cost.
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