Evolution of Shards to Shards Protocol

Shards initially launched as Shards V1, a platform dedicated to empowering gaming guilds and blockchain communities by providing tools for monetization and engagement through guild fractionalization. Its primary mission was to make it introduce new guild monetization mechanics that would align community building with profit sharing through a simple guild SDK integration.

Shards V1 Highlights:

• Guild Co-Ownership: Enabled fractionalization which allowed guild fractions to be co-owned and traded

• Revenue Generation: Supported guilds and games with monetization strategies through trading fees

• Community Engagement: Allowed players and non-players to trade fractions of guilds they support

In 2024, Shards achieved significant milestones, including:

• 300K+ wallets onboarded

• $1M+ in trading volume

• 30+ game partnerships

Through these accomplishments, Shards became a trusted partner for guilds and games, enhancing their ability to engage and monetize their communities effectively.

Recognizing a Bigger Problem

While Shards V1 successfully addressed many challenges for guilds and games acquiring over 1,000 communities and $1M+ in trading volume, we realized that there was a ceiling to the niche. As a result, we identified a larger, systemic issue to solve: inefficient advertising in Web3. This gap in the ecosystem was holding back broader adoption and growth for the entire industry.

A New Vision: Shards Protocol

To solve this problem, Shards evolved into Shards Protocol—a user acquisition protocol designed to:

• Empower communities to launch their own token and cover more mindshare in the Web3 space.

• Aggregate users from diverse platforms and communities from gaming, NFT communities, DeFi, SocialFi, airdrop farming communities, and messaging apps.

• Profile users for precise targeting for advertisers and partners through our proprietary AI engine.

• Enable projects to target specific user groups in Web3 according to their needs while giving them measurable outcomes.

By expanding its scope, Shards Protocol is no longer just a tool for guilds—it is a comprehensive solution that transforms how user acquisition works in Web3, benefiting projects, advertisers, and users alike.