Shards Whitepaper
  • Introducing Shards Protocol
  • Evolution of Shards to Shards Protocol
  • The Problem
  • Shards Ecosystem
    • Shards Launcher
    • RewardsHQ
    • Shards AdX
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  • How it Works (For Advertisers):
  • How it Works (For Publishers):
  • Revenue model
  • Benefits for Advertisers:
  • Benefits for Publishers:
  1. Shards Ecosystem

Shards AdX

PreviousRewardsHQ

Last updated 3 months ago

Shards AdX is a full-stack ad platform created for messaging mini apps that enables quest-based, hyper-targeted advertising in web3, connecting advertisers and publishers within the Telegram and LINE ecosystem:

  • SDK Integration: Provides a seamless SDK to enable publishers to set up advertising spaces within Telegram mini-apps, bots, and LINE platforms effortlessly. This ensures quick onboarding for publishers who want to monetize their platforms.

  • AI-Powered Targeting: Uses advanced behavioral analysis to deliver highly personalized advertisements. This precision targeting enhances engagement and drives higher conversion rates for advertisers.

  • Dynamic Quest Ads: Introduces interactive, task-based advertising campaigns designed to maximize user engagement and deliver measurable performance outcomes. These ads encourage participation through incentive-driven interactions.

How it Works (For Advertisers):

Advertising on the platform is very straightforward. We’ve designed the experience to be very similar to Meta or Tiktok ads to make it extremely simple to use for advertisers. Here’s how it works:

  1. Create an account and access your Advertiser dashboard to track campaigns.

  1. Create your campaign and input campaign details, budget and bid strategy, and define target audience.

  1. Once submitted, our team will conduct an internal review on the campaign details to ensure compliance with our advertising policies.

  2. Once the campaign is approved, your ad will be shown as a quest-based ad format on different mini apps we are partnered with.

  3. Track campaign metrics and performance in the dashboard

How it Works (For Publishers):

  1. Publishers can integrate the Shards AdX SDK with just a few lines of code. (See full documentation here)

  2. Publishers can configure the ad blocks where the ads will be displayed in our AdX Publisher portal

  3. Once approved, publishers can track performance metrics and see how much they have monetized from their mini app.

Revenue model

  • Shards AdX takes 10% from the advertiser’s budget and distributes the remaining 90% of the budget to the publishers integrated within the ecosystem.

Benefits for Advertisers:

  • Target specific users from millions of user groups in Gaming, NFT communities, DeFi, SocialFi, Airdrop Farming communities, and Messaging App communities.

  • Track results for ad campaigns and scale campaigns efficiently through.

Benefits for Publishers:

  • Monetize their platforms instantly with minimal effort through a one-time integration of the Shards AdX SDK.

  • Eliminate the traditional, manual BD work required to monetize the mini app’s user base.